WHAT I DO
A UNIQUE PERSPECTIVE ON SOCIAL AR
Our goal is to create experiences that dare the user to interact and explore the innovative world of Social Augmented Reality. The experience Luuk has gained as an actor and filmmaker offers a unique view at the modern and interactieve media we can create today.
Augmented Reality (AR) and Social Media are continuously growing towards each other. AR is becoming a more common integrated tool on platforms. In 2015, snapchat started creating funny, cute and informative lenses. As a result, other platforms like Instagram followed quickly after. Social AR is an amazing tool for entertainment. Hower, by responding to popular trends and concepts while keeping the character of the company in mind, social AR can also be a powerful tool to reach a lot of people and make the user feel connected to a brand or product.
PORTFOLIO
SOME OF OUR WORK
(Social) Augmented reality introduces us to a completely new world that smartphones allow us to access. Therefore, there are endless possibilities and techniques to discover, so here is a selection of filters and lenses that explore the tech of augmented reality in social media.
Tell Me Filter
With the release of Melle Jutte’s new single “Tell Me”, we collaborated on an Instagram tell me filter to create
Talent-O-Meter
The Talent-O-Meter is designed for the Dutch talent competition ‘Kunstbende’ for a higher engagement on their socials. The filter went
Starting A Flame Filter
As a celebration of his new single ‘Staring A Flame’, AKA Block and I collaborated on this Instagram filter to
Ship Ahoy
A challenge to explore the edge of augmented- and virtual reality within Snapchat. Become a pirate and board your ship.
Retro / Vintage rays
In an attempt to spice up Instagram, I designed a lens that adds color to your stories and makes your
Potion Alchemist
A fun lens made to explore world-space AR and place objects in your own environment. It was also an exercise
Pink Flip Phone
Viral lens based on the iconic pink flipphones from the early 2000’s. The snaplens currently has over 11 mln. views
Dialog – NPC – RPG
A lens based on video game dialogue scenes. The lens is designed to dare the user to act. Because the